Reading is a great way to learn something new. It doesn’t matter how long or how scientific the reading is, something about the action of sitting down and grabbing a book or a Kindle feels relaxing and therapeutic to me.
Every once in a while, I stumble upon a book or an article that is very motivating and in this series of posts I am going to review some of my favorites:
Epic Content Marketing by Joe Pulizzi
Joe Pulizzi is the founder of Content Marketing Institute and author of several best selling books on how to write the most engaging content possible for your audience.
“Epic Content Marketing” is Joe’s third book that was also named as one of the five must read business books in 2013.
Epic Content Marketing is not another book about how to do business. It, at times, seems more like a course within content marketing, rather than just informative material. The book is divided into 5 different parts that work like a process – moving through strategy, process, implementation and measurement.
After every chapter, you can find “Epic Thoughts ” and “Epic Resources”. To me, they were like extras to a very good movie. Epic Thoughts are Joe’s summarized thoughts of the chapter. They help to embed the information given and at the same time, point out the important things that you might have missed.
Epic Resources are articles or webpages that illustrate the point that Joe has been writing about in the chapter.
There is a saying: ” If you can’t explain it simply, then you don’t know the subject well enough”. This saying is very true and Joe Pulizzi has mastered it. This book is very easy to read, even for a beginner content marketer.
What I learned
From all the information and resources available in this book, I found the following 4 to be the most important:
- Content must fulfill a need or a specific question.
- Delivering constant and structured content is a must – using an editorial calendar is a good tool.
- Avoid sales pitch – it destroys the quality of your content.
- Your content must create value to the customer.
I call myself a beginner in this field, and I loved this book. I don’t think I have ever made that many notes, or highlighted so many quotes in any other book. This is a must read for them, who want to start with content marketing and to do it right from the start.