What?

Some of you might have noticed that the double opt-in functionality has started to appear little by little in your environment. It has been a bit frustrating until now as it has felt like a bug in the environment where you can see some tabs and fields available, but not able to use it.

Up until now, the functionality hasn't been available yet but it is getting really close to being rolled out. So close, actually, that Microsoft has published some documentation and a release calendar.

Where?

A few days ago Microsoft published some documentation about

• How to enable the feature?
• What is available?
• What to watch out for?

Especially the last part is very important. As a new feature (some of it still in preview) it is important to know what the options and limitations are. So make sure you pay extra attention to the colourful boxes in the documentation for now.

Find the info here: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-double-opt-in

When?

On the page or here: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-double-opt-in#availability
you will be able to follow along when the features get released in your geography.

As the feature is just getting released, it is also promised to get frequent updates to any changes to the timelines and features released.

Next steps?

All about checking the documentation, making sure when it will be released to your geography and then Test, Test, Test. I am very eager to try it all out 😊